Māori culture and language are presented as primitive, irrelevant and inadequate for the modern world. On the other hand, Pākehā will often use non-threatening aspects of Māori culture to mark their own identity as New Zealanders.
Cues
Time-wasting, PC, sexist, without Pākehā Māori wouldn’t have…, property values will dip because of Māori language/practices/people/activity.
Examples
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“Education Minister Trevor Mallard has sparked a race relations row by suggesting Maori culture sometimes cuts across the tradition of equality in schools.” NZPA, September 25, 2004.
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“Josie Bullock described Department of Corrections Maori ceremonies as ’sexist’”. NZPA, September 25, 2004.
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“Dannemora property investor Sherrie Jacobs said she was worried that had the area [Howick] been [re]named Te Irirangi, house prices could dip.” New Zealand Herald, September 14, 2010.
Assumptions
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Some cultures are simply superior.
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There is a progression in cultures from backward and primitive (tribal) to sophisticated (industrial).
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Authentic Māori culture is static, as at the time of colonisation.
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Māori culture and Māori people are either authentic or lost.
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All Māori are experts about customary Māori culture.
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Pākehā culture is modern and universal.
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Pākehā have a right to make judgements about Māori culture irrespective of their knowledge.
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Māori culture is being imposed on non-Māori.
Effects
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Justifies Pākehā dominance and ongoing colonisation.
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Undercuts Treaty rights for Māori taonga.
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Constructs Māori culture as peripheral or purely ceremonial.
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Supports ongoing assimilation of Māori.
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Encourages Māori to believe their culture is inferior.
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Divides Māori culture into either authentic or fake practices.
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Makes it more difficult for Māori to validate their own cultural diversity and innovation.
Alternatives
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Pākehā engagement with Māori culture is a privilege; Māori engagement with Māori culture is a right.
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Māori culture is expansive and cannot be simply explained in terms of its difference to Pākehā culture.
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Māori cultural concepts are legitimate and complex e.g. Powhiri embraces the Māori concept of manaakitanga - welcoming and hosting other people - as tangata whenua.
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Pākehā culture is influenced by Māori culture e.g. kaitiakitanga (guardianship and environmental protection); tangihanga (mourning and funeral processes).
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All cultures are diverse and fluid and have their own measures of what is valuable.
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